Best Websites For Cleaning Services
A simple website guide to bring in more monthly bookings
Give your cleaning business a boost by using the power of the internet. A home cleaning company need not become popular only by word of mouth. The internet is a great place to boast about your work and services. As a cleaning service business, using the internet as a tool will be one of the biggest selling points for your business in the future.
In this article, we will go through some important website concepts specific to the home cleaning industry. Every specific contracting business has its own market. Because of this, a cookie-cutter website will not be enough to really give you the best possible results. Keep reading to learn more about how a customized website can bring you more clients and sales.
A professional website is necessary for anyone looking to grow their customer base and establish online credibility.
Houses do not clean themselves. Having a consistent house cleaning routine maintains your home in the best conditions. Floors and furniture deteriorate less quickly and overall well being increases for everyone. This is why home cleaning services are so popular and necessary. There is nothing that beats a clean home.
The same way your car needs maintenance, periodic house cleaning is needed to maintain your home in best shape. Your website should be easy to find and easy to navigate. This way when someone in your area searches for “cleaning businesses”, you are at the top of the Google search result list.
In this article, we will talk about the best website strategies and tips for cleaning service companies who are looking to expand their customer base and increase awareness of their services.
We want your cleaning business website to be just a Google search away by the end of this article.
First impression
Studies have shown millennials like to buy from companies that align with their beliefs. They feel they must relate to the brand in some way or another. Social media is one of the best ( and affordable ) ways to reach this degree of trust with the millennial audience. Businesses that show who they are and what they stand for , stand a higher chance of being trusted and accepted with millennials.
A picture of your business’ logo and the right color scheme are very important to online success. The logo of a professional cleaning website should be proper and well made. This means quality and consistency of design. Your choice of font should be clear to read and should be inviting. After all, people are trusting you with their homes.
We also suggest including the main takeaway points on your homepage. By this we mean :
Importance Of The Home Page
This is key for your SEO (Search Engine Optimization) strategy. You want to be found for what you do and where you operate. That is how you will get new clients. Keep it simple and straight to the point.
Let’s go through an example: Let’s say Gina is the owner of a local maid service in Naples, Florida called Super Maids. She offers residential cleaning, vacation home cleaning, recurring weekly cleaning and maintenance cleaning. She would want her main website keywords to be : “SUPER MAIDS, offering residential and vacation rental cleaning services in the Naples, Florida area” .
By clearly stating where and what you do, you make it easier for Google to bring the right clients to you. This website title is keyword rich, very important for SEO. Any potential clients that stop by Gina’s website, will instantly know if they are in the right place.
As you scroll down your homepage, we advise expanding on the different services you offer. Your cleaning company’s area of expertise should be easy to find.
All images used on your website should be of high quality. They must describe the different selection of services offered. Clicking any of the images should direct you to a page that describes the service in more detail.
Use each service page as a way to show your expertise in the area. Your knowledge of each section should display your authority of the service and your expertise. Think of each section as a means to inspire trust in your future clients.
Our Tip: Use professional looking pictures showcasing your own work. Website visitors like to see previous examples of your work. It builds trust and helps future clients see what your business is capable of.
The Main Menu: The backbone of your website
Make sure your website is easy to navigate. Make it easy for your website visitors to find what they are looking for. Cleaning businesses can have a wide array of services. Let your customers know what you do!
A website menu should be at the top of the page and easy to access. The lettering should be easily legible and should stand out from the background.
Cleaning Services Provided
You can include a tab for each of your services or you can include a subsection with the main services people are looking for. Within each section, we suggest you explain the reasons a client might need this particular service.
Having a detailed description of your services is crucial, but you should also have a clear process of how your website visitor can contact you. Include easy to see call to action buttons in case the potential customer has any questions.
Do not only include the services you want to sell. The most popular services are usually the ones that will get people in the door. Include valuable information about your process and how you typically work. Such as:
Conclusion
Websites that appeal to millennials are easy to use and access. They cater to the “instant gratification” mentality of seeing results quickly. We suggest making your website mobile friendly and having a solid online platform to connect with your customers more closely and more effectively. Enrich your website with a modern design and a chatbot to stand out from the crowd. Start a loyalty program for your customers and reach the right millennial audience today. Our Airodigital team is ready to help you out in targeting the millennial generation. Contact us today for a free consultation of your website!